Companies that want to stop being invisible
A press release turns your story into the news that appears when people search for you.
Publish your press release in Sweden, guaranteed
We write it, you approve it and it appears in digital newspapers in Sweden. No contacts, no lock-in.
They trust us
Why your brand needs to appear in the press in Sweden
Sweden was a pioneer in the digitization of the press and its audience gets its news almost entirely online. In a Nordic market where trust and transparency are the norm, an appearance in Swedish media endorses your brand like few things can.
Who it's for
Publish your press release in media in Sweden
For companies entering the Swedish market and brands seeking credibility across the Nordic countries.
Foreign companies entering Sweden
Local credibility from day one, without setting up a communications office in the country.
Professionals building a personal brand
Appearing as an expert quoted in the press builds the authority that brings clients.
How it works
How we publish your press release, step by step
Four steps: you tell your story and approve the copy.
1Topic
2Writing
3Approval
4Publication
Step 1 of 4
We define the topic with journalistic judgement
We analyse your business and sector to find the newsworthy angle: what a newspaper in Sweden would want to cover.
Analysis of your sector
Newsworthy angle
Proposal same day
Step 2 of 4
We write it for you, in journalistic style in the market's language
Informative headline, lede and inverted-pyramid body: copy ready for publication in the press.
Writing included
Image selection
Spokesperson quote
Step 3 of 4
You approve the full copy before publication
You receive the full copy and request any changes you need: nothing is published without your approval.
Copy review
Preview
Full control of the content
Step 4 of 4
We publish and prove it with the link report
Your news appears in digital newspapers and you receive the report with the link to each publication.
Digital newspapers
Indexed in Google News
Report with links
Comparison
A press-release agency in Sweden, or guaranteed publication?
Publish your press release in digital media at a fixed price with guaranteed publication.
Traditional model
With Setroi
Cost
High monthly fees
Fixed price, no hidden costs
Lock-in
6 to 12 month contracts
No lock-in, cancel anytime
Writing
Meetings and briefings billed by the hour
Journalistic writing included
Outcome
No guarantee: luck of the draw
Guaranteed, verifiable publication
Testimonials
Companies already in the news
SMBs and professionals publishing their press releases in Sweden with Setroi.
«Setroi helped us gain top-tier visibility on the internet»
«It is a useful and effective tool for our growth»
«They helped us connect with new businesses»
«We’re proud to offer their coverage as part of our services»
«More media exposure, with a team that’s always there for you»
«An outstanding service for giving our research greater exposure»
«We’ve built new partnerships and strengthened our position»
«Highly effective for managing and improving link geolocation»
«Our trusted press partner»
«It has helped give me the visibility I needed»
FAQ
Frequently asked questions about publishing press releases in Sweden
We offer a service that includes both the writing and publishing of press releases for a single monthly fee. Additionally, we offer the possibility to add variations to improve the result in each distribution.
Once the press release is launched, we review all the news generated and create a detailed report that includes a direct link to each newspaper that published the news.
Absolutely. Gaining visibility on the Internet is especially important for small and medium-sized businesses.
Yes! Gaining visibility on the Internet is important for all types of businesses. A communication strategy that takes into account the impact of the brand on the Internet is essential for any business, regardless of size or sector.
Yes! You can share your draft with us so that a journalist can validate it according to the requirements of the media.
Of course! Before we publish the article, you can review it and provide any details you deem necessary.
An automatic monthly invoice will be issued, and the charge will be made by card. There is no commitment.
This subscription has no commitment. You can cancel directly from your control panel.
Of course! In each press release, you can add up to two links to your website or social networks.
Of course. We generate a detailed report with all the mentions that have existed in each release. You can download this report fully customizable with your logo.
No results — try another word or write to us.
Start today
Your company can be news in Sweden this very week
Tell your story, approve the copy and get published in digital newspapers — with the links to prove it.
More than 11.500 companies and professionals
Publication guaranteed by contract
Cancel anytime
Posicionamiento y reputación para tu marca
Journalistic writing included
Publicado en 1–5 días
Money-back guarantee
¡Recibido!
Hoy mismo recibirás nuestra propuesta de titular y medios en tu email.
They trust us